BACK IN TIME
Here’s a recap of one of our articles from January, AI Goes Mainstream. In 2018, ChatGPT was introduced by the co-founders of OpenAI, which include Elon Musk, Sam Altman, Greg Brockman, Ilya Sutskever, and Wojciech Zaremba. This AI chatbot intelligence is built on the GPT-3 natural language processing project model. Pre-trained, it is capable of searching vast pools of internet data to generate information for its users.
VERSATILITY AT THE VERY LEAST
What sets ChatGPT apart from other chatbots is its ability to communicate in a manner that closely resembles human language. It has been fine-tuned for a wide range of language generation tasks, including question-answering, language translation, and long and short-form writing. It can even write poems, songs and code. This variety of applications is possible because of ChatGPT’s transformer-based neural networks. They are trained using vast text data scrapped from the web enabling the AI to understand context, draw from millions of examples, and adapt its knowledge to emulate human speech.
CHATGPT AND YOU
Although chatbots are not new, ChatGPT stands out as one of the first to produce clear, human-like in-depth answers. This creates a unique opportunity for all businesses, including SMEs, to explore new ways of streamlining their operations. From automation to communication and research, you can leverage ChatGPT to address different pain points for internal use and to enhance the customer experience. Here are three specific examples of how to apply ChatGPT to your operations.
FOCUS ON WHAT COUNTS
Living in the digital age, we are increasingly adopting technology to streamline our processes and operations. One effective option is automation, which simplifies tedious tasks, optimizes workflow, and frees up time for businesses. Automation relies on artificial intelligence rather than human labour. Examples include online banking and chatbots for online shopping. Businesses can automate departments such as accounting, social media and marketing, learning management, and human resources. By using ChatGPT to reduce manual labour, employees have more time to focus on creative and uniquely human tasks.
ChatGPT can help streamline your operations with:
- data entry
- appointment scheduling
- reducing the risk of errors
- improving data accuracy
- increasing efficiency and effectiveness
- saving money
- boosting productivity
- strengthening your bottom line
THE PERSONAL TOUCH
Customers appreciate personalised attention that makes them feel unique and special. ChatGPT can provide just that. Regardless of the nature of your business, chatbots can offer 24/7 customer service, working more hours than human agents. With ChatGPT, customers receive real-time responses to their queries, just like they would with a human representative. The program is pre-programmed to generate personalized recommendations based on the customer’s history. Moreover, ChatGPT not only enhances the consumer experience but also collects valuable customer data that can inform future segmentation, targeted advertising, marketing campaigns, and business decisions.
THE EDGE OF INNOVATION
ChatGPT’s ability to analyse massive amounts of data from its neural network enables businesses to make informed, data-driven decisions that are at the forefront of innovation. The insights derived from the data can inspire business professionals to think creatively and generate new ideas that resonate with their customers, keeping them ahead of the curve. ChatGPT’s analytical capabilities also extend beyond ideation, enabling it to perform complex processes such as supply chain management, financial planning, and recommendations to enhance efficiency and reduce costs.
IS CHATGPT FOR YOU?
There is a multitude of practical applications of ChatGPT for businesses beyond its hype in the media and philosophical discussions. ChatGPT has the ability to enhance the productivity of various teams, including sales, marketing, engineering, support, and HR.
Forbes has provided us with some examples of how different departments can buy into ChatGPT:
Sales – ChatGPT can write cold emails for sales teams. Instead of spending time on A/B testing different email versions, sales teams can ask ChatGPT to optimise the tone, length, and conversion rates of their cold emails.
Marketing – ChatGPT can generate content ideas and create materials for blogs, newsletters, and social media posts, saving marketers time and effort.
Software Development – ChatGPT can explain, comment on, and document code, making the process more efficient for developers.
Customer Support – ChatGPT can automate customer support by accurately and quickly responding to customer queries, providing superlative performance compared to other chatbots on the market.
HR – ChatGPT can write job descriptions that look like they were prepared by an HR professional. Companies can also ask it to generate interview questions for the job.
PROCESS IT BETTER
Zhero has been in the business of managed IT support and cybersecurity for years. Our most recent offering, Process IT Better, has been carefully crafted and developed to reduce manual effort and give teams better visibility, control and performance with a single solution. We will accelerate your business by developing and implementing the apps you need. You’ll also have the ability to extend or customise those that you already use, thereby enhancing productivity and innovation. Contact Zhero today and see how we deliver better IT faster.
UNLOCKING THE POTENTIAL OF AI
Pranava Madhyastha is a natural language processing expert, researcher, and computer science lecturer at City, University of London. Join Pranava on 9 March at 10 am GMT for an informal discussion on ChatGPT, how you can unlock the potential of AI and leverage its powers for your business.
Book your place here: https://zhero.co.uk/register
