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The apt name “Apple Watch” is the first new product line released by a post-Jobs Apple.

Like the competition’s offerings, the device can run apps and interface with the iPhone and also works as a health and fitness tracker. While rival smartwatches already exist, experts say Apple has a history of entering sectors relatively late and then changing its direction.

Apple also unveiled two new handsets the iPhone 6 and 6 plus that are larger than previous models. Inside, the new models will sport the faster A8 processor with two billion transistors, a revamped 8Mp 1080p camera with image stabilization.

The iPhone 6’s screen measures 4.7in (11.9cm) and the iPhone 6 Plus’s 5.5in (14.0cm) – a change that analysts said should help prevent users migrating to Android.

It also announced a new service called Apple Pay, which chief executive Tim Cook said he hoped would “replace the wallet” in shops. At the heart of all the new products that Apple unveiled was iOS 8 the new operating system for its new range of devises.

Security experts say that allowing developers greater access to iOS 8 underlying architecture would increase the risk of a security breach.

One of the reasons iOS’ security stems Apple’s “Walled Garden” approach – quite simply, the less access developers have to the inner workings of the technology, the less opportunity there is for potential attackers to discover vulnerabilities.

Apple’s plan is slowly coming to fruition. Make a phone so powerful that everyone wants it. Tell the masses they can use it with windows.

The bait; you can use it even better if you buy a Mac. So for the ideal user experience, users will have to go Apple: Mac/iPhone/iPad.

The sheer cost of buying into their ecosystem that way it prohibitive to the majority of people. This is why their PC market share isn’t high. Machines that are priced only for those affluent enough.

Conversely apple stock dropped 0.38% after the unveiling with many people disappointed with the results of the new product line. Is this the start of the decline of apple?

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